Tuesday 6 December 2011

Teaser Trailer Analysis


A Teaser Trailer is a short version of the film trailer, these are designed to give audiences an insight of what is to come in this film, aiming to excite them. Teaser trailers come out months in advance of the film’s release date, sometimes, the teaser will can come out up to 18 months in advance. Bringing the trailer out in advance of the movie release date aims to build anticipation and excitement within its audience. 

Teaser Trailers often last around 30 seconds to a minute long. These are shorter to a normal trailer, however this is still enough time to excite the audience and draw them into the upcoming film.

Shutter Island's teaser trailer has several different camera shots, sounds and effects. First of all in the opening scene we see a low angled camera shot looking towards big black doors with high walls surrounding it, this is an effective opening scene because it automatically gives the audience an impression of mystery, of 'what is it that is behind these doors?' effect. Furthermore, the sound used creates a sense of danger, the sound is like a strong but low toned, but loud trumpet noise.  The scene shows the doors opening which creates excitement among viewers because they get the chance to see what is being hidden or what is behind these big walls and doors, the scene then cuts to a mid-shot of a patient in the enclosed area, furthermore we are seen that she has handcuffs around her wrists, this adds curiousness to the audience because they will begin to wonder and ask themself why is she handcuffed?

The camera shots continue in consecutive 1 second shots and scenes, this is used to create excitement as we see more of the film, furthermore these scenes show many emotional grabbing scenes where we see him with a woman, who the audience will connote this to be his wife. we also see a child, this adds to the tension because we have already established this may be some sort of mental hostel from the opening scene, so to see a young child in the scene adds to the curiousness of the film. As the camera shots flow, the sound also becomes louder and faster, to create tension among the audience, to excite them, but most of all, to temp them to see the film, as the short clips don’t give much away, however they show enough to make the audience want to see more of the film.

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